The GEOM bag collection is designed our house designer Macovei Kitti who is responsiblefor the accessories department at WINK. GEOM bags are made of premium leather and its shapes are dominated by minimalistic geometrical features. The first series contain three models – shoulder bag, backpack, and a crossbody – in four colors – black, grey, red and mauve.
Wink has been more focused on architecture in the past two years. As a result of that the interiors of Wink X Stores were designed by talented Hungarian architects (Spora, WY, Kiss Miklos, Indelab). This shift influenced other departments as well, such as our footwear and accessories.
As the designer Kitti Macovei was researching 21st century contemporary architecture, her attention was grabbed by geometrical shapes and characteristic features.
She recognized that architecture and sculpture always goes back to essential, fundamental geometrical elements. During the creative process Kitti was intrigued by how she can lift the material from the plane to the 3D space by using the least number of cuts and stiches. In the case of GEOM she solved this by choosing the tightening stitch.
GEOM campaign photos
Photo: Richard Besenczi
Model: Noémi (Avantage Models)
Styling: Paksi Éva
Make-up, hair: Márk Ádám Takács
About the designer
Kitti Macovei earned her BA at Óbuda University as an industrial designer and continued her studies at Moholy-Nagy University of Art and Design – MOME as fashion and textile designer. After gaining varied experiences in fashion and clothing industry, she joined Wink in 2016, where she focuses on the design of bag collections. Her designs are characterised by unique, structured surfaces, unusual material combinations and bold forms.
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